Browsing JEFAS (antes Cuadernos de Difusión) Vol. 1 Nº 1 (1992) by Title

Now showing items 1-7 of 7

    • A propósito del enfoque BCG 

      Esteves Dejo, Martha Cecilia ( Universidad ESAN. ESAN Ediciones, 1992-03-30 )
      It raises some of the limitations of the Boston Consulting Group (BCG) method, a successful consulting product considered a simple tool that helps to comprehensively understand the decisions a company makes about its future. ...
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    • Calidad total: solución empresarial 

      D'Alessio Ipinza, Fernando ( Universidad ESAN. ESAN Ediciones, 1992-03-30 )
      It presents the fundamentals of the total quality strategy, in the understanding of how beneficial the implementation of this strategy is by generating valuable effects on the entire organization. It summarizes the modern ...
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    • Ejercicio de negociación: una decisión de rutina 

      Tejada Oshiro, C ( Universidad ESAN. ESAN Ediciones, 1992-03-30 )
      It shows an exercise whose objective is to get the students or participants to design the strategy they will follow during a negotiation process, taking into account the basic principles of a price negotiation. It simulates ...
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    • Mercadeo informal estrategia de pequeña empresa: la necesidad obliga 

      Gastañaduy, Alfonso ( Universidad ESAN. ESAN Ediciones, 1992-03-30 )
      It presents the case of a textile entrepreneur facing a difficult situation due to the oversizing of his business and the neglect of marketing variables, at a time when inflation levels are high and a sharp recession process ...
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    • Pequeña empresa: papel de nuevo gerente de marketing Escobita Nueva 

      Fischer, Konrad; Gastañaduy, Alfonso ( Universidad ESAN. ESAN Ediciones, 1992-03-30 )
      It presents the case of a family-owned garment company whose development has responded more to the founder's desire to provide his family with a sufficiently comfortable living than to the entrepreneurial vision that would ...
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    • Performance estratégica y económica de empresas estatales: el caso de las aerolíneas latinoamericanas 

      Gallegos Monteagudo, Armando ( Universidad ESAN. ESAN Ediciones, 1992-03-30 )
      Seeks to develop new methods to identify objectives and evaluate the performance of state-owned companies, as well as to compare their performance with that of private companies. Comprises the operations between 1981 and ...
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    • Propuesta para el ordenamiento de los sistemas de gestión del agua en los países de América Latina y el Caribe 

      Dourojeanni, Axel ( Universidad ESAN. ESAN Ediciones, 1992-03-30 )
      It specifically analyzes how it is carried out and how the management of water resources can be improved for its integral management. It is emphasized that what is really important is to give a comprehensive treatment to ...
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