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    • Pequeña empresa: papel de nuevo gerente de marketing Escobita Nueva 

      Fischer, Konrad; Gastañaduy, Alfonso ( Universidad ESAN. ESAN Ediciones, 1992-03-30 )
      It presents the case of a family-owned garment company whose development has responded more to the founder's desire to provide his family with a sufficiently comfortable living than to the entrepreneurial vision that would ...
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