Browsing JEFAS (antes Cuadernos de Difusión) Vol. 1 Nº 1 (1992) by Subject "Competitive advantage"
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A propósito del enfoque BCG
(Universidad ESAN. ESAN Ediciones , 1992-03-30 )It raises some of the limitations of the Boston Consulting Group (BCG) method, a successful consulting product considered a simple tool that helps to comprehensively understand the decisions a company makes about its future. ...acceso abierto