Browsing JEFAS (antes Cuadernos de Difusión) Vol. 3 Nº 5 (1995) by Issue Date

Now showing items 1-8 of 8

    • Regalo de navidad 

      Fischer, Konrad ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      The case presents a qualitative situation that has been developed following the methodology of the classics of economics, i.e., philosophical, from which logic, which laid the foundations of the knowledge of economics, ...
      acceso abierto

    • A propósito de la privatización de Petroperú: negocios independientes o integración vertical 

      Roca, Santiago ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      It analyzes the various sales modalities raised in view of the privatization of the state oil company, Petroperú, mainly the modality of subdivision into independent businesses proposed by the Special Committee for the ...
      acceso abierto

    • Evolución y proyectos de la economía peruana 

      Roca, Santiago; Simabuko, Luis ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      This article analyzes the Peruvian economy’s evolution during 1994 and its prospects for the next two years. Concerning 1994, according to the main economic indicators, we find that the country grew for the second consecutive ...
      acceso abierto

    • La praxis legal y ética de la publicidad en el Perú 

      Bardales, Gabriela; Reinoso, Raquel ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      Describes and analyzes the evolution of advertising regulation in Peru between 1974 and 1994. It also examines the role of the agencies in charge of enforcing the laws related to the practice of this activity and the ...
      acceso abierto

    • Grupos estratégicos en el sector periodístico: panorama en la ciudad de Lima 

      Antonio, Javier; Cornejo, Ricardo; Reinoso, Raquel; Soto, Fanny; Uribe, Sara ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      Describes and interprets the behavior of the national journalistic sector from the strategic groups that compete in this industry. For this, the market was segmented based on two variables: type of reader and the way of ...
      acceso abierto

    • Maxión S.A. 

      Fossati Figueiredo, Kleber; Barcellos, Fernando ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      Maxion S.A. is a company that has been operating in Brazil since 1962, specialized in the production of agricultural machinery and engines, products in which it has a market share of 40% and 25% respectively. It is in the ...
      acceso abierto

    • Medio ambiente y desarrollo: ¿un puente demasiado lejos? 

      Solano, David ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      It tries to provide a global vision of how the environmental issue is being handled by the government and businessmen of Peru, as well as to warn about the consequences that the current trend can bring for the development ...
      acceso abierto

    • Calcadista S.A. 

      Graeff, Clóvis ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      The board of directors of a family-owned company that concentrates 35% of the market for the production and distribution of sports and orthopedic footwear for children and young people, thanks to its quality and technology, ...
      acceso abierto