Browsing JEFAS (antes Cuadernos de Difusión) Vol. 7 Nº 13 (2002) by Title
Now showing items 1-9 of 9
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10 years of service quality measurement: reviewing the use of the SERVQUAL instrument
(Universidad ESAN. ESAN Ediciones , 2002-12-30 )In 1988, Parasuraman, Zeithaml, and Berry developed an instrument to measure the quality of service. Since that date, this instrument has been used in numerous studies on different industries and in different countries, ...acceso abierto
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Adopción e implementación del comercio electrónico por empresas medianas en el Perú: un estudio de casos
(Universidad ESAN. ESAN Ediciones , 2002-12-30 )This paper examines the factors associated with the adoption of electronic commerce and the relationship between these factors and the degree of implementation of this technology in medium-sized companies in Peru. It does ...acceso abierto
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Desafíos de la pequeña y mediana empresa: un cluster de calzado en el Brasil
(Universidad ESAN. ESAN Ediciones , 2002-12-30 )The purpose of this article is to develop a general analysis of how small businesses establish and conquer their market share in the Brazilian footwear cluster. The selected organizations, each of which gives rise to a ...acceso abierto
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Fortalecer la competitividad internacional y dimensiones sociales del desarrollo: correlaciones y contradicciones
(Universidad ESAN. ESAN Ediciones , 2002-12-30 )Globalization requires countries to strengthen and open their economies if they seek to connect successfully to the world economy, but what happens to the social dimension when countries try to achieve competitiveness? ...acceso abierto
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Global strategies for domestic firms in emerging economies in a world of multinationals: toward a model
(Universidad ESAN. ESAN Ediciones , 2002-12-30 )An issue little studied in the field of global strategic management is that of the strategies that local companies in emerging economies must adopt to effectively face the challenges of a globalized economy replete with ...acceso abierto
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Hospital Nervios de Acero: la excepción confirma la regla..., ¿las excepciones también?
(Universidad ESAN. ESAN Ediciones , 2002-12-30 )This work studies the case of a hospital specialized in neurological surgery and how top management in order to improve their services, decides to hire three specialized doctors with studies abroad, with special considerations ...acceso abierto
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Plásticos Forte S.A.
(Universidad ESAN. ESAN Ediciones , 2002-12-30 )This is a case study in which a consultant analyzes the possibility of his client entering the Peruvian plastics market through a strategic alliance with Plásticos Forte a Peruvian capital company dedicated to the manufacture ...acceso abierto
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Profuturo AFP: cambio organizacional impulsado por el plan estratégico de recursos humanos
(Universidad ESAN. ESAN Ediciones , 2002-12-30 )This document explains about the improvement strategies carried out by the new management of Profuturo AFP based on a management quality plan applied with the purpose of leading the market obtaining greater growth profitability ...acceso abierto
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La transición hacia la mediana empresa y el desarrollo exportador: el caso de Acrimetal en el Perú
(Universidad ESAN. ESAN Ediciones , 2002-12-30 )The present case study discusses the relevance of competitive small business as a seed of endogenous productive development and natural way for the emergence of medium-sized enterprises. After analysing the business structure ...acceso abierto