JEFAS (antes Cuadernos de Difusión) Vol. 2 Nº 4 (1993)

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12640/4102

Browse

Has files: NoSubject: search.filters.subject.Planificación estratégica

Search Results

Now showing 1 - 3 of 3
  • Thumbnail Image
    ItemMetadata only
    Banco Canaima en la encrucijada: la nueva era estratégica
    (Universidad ESAN. ESAN Ediciones, 1993-12-30) Zavatti, Elvis
    This case study develops the decision that must be made by the directors of a Venezuelan bank, Banco Canaima, in an unsophisticated market with a small number of competitors in the face of a reform of the financial system. It discusses what new strategy will be in the short, medium and long term and what direction the company should take: continue to grow or consolidate, as well as the concrete actions that would be taken in each case to implement the chosen strategy and to face the changes in the financial system and the increase of local and foreign competition. The purpose of this case study is to teach students the different obstacles that stand in the way of planning to change an organization’s strategy. Finally, marketing concepts may also be applicable to the activities of the banking sector.
  • Thumbnail Image
    ItemMetadata only
    Construcción de escenarios cognoscitivos basados en tendencias cualitativas
    (Universidad ESAN. ESAN Ediciones, 1993-12-30) Scheel, Carlos
    This study offers a model for the construction of cognitive scenarios based on a systemic approach, and on the identification, tracking and projection of qualitative trends. The model is part of the exploratory strategy of a flexible knowledge-bases decision support system, designed by the author himself to handle unstructured environments. The concept of cognitive scenarios is based on qualitative trends and provides an effective and functional frame of reference for decision makers who need to project complex situations over long periods of time and in which many factors affect the behavior of the results. It is concluded that cognitive scenarios generate a series of intuitive behavioral patterns able to support strategies that, in general, are not able to be managed by conventional descriptive or normative models. In addition, cognitive scenarios provide a stronger support to develop strategic policies for decision makers.
  • Thumbnail Image
    ItemMetadata only
    Mextex S.A. estrategias administrativas: pequeñas empresas
    (Universidad ESAN. ESAN Ediciones, 1993-12-30) Anzola Rojas, Sérvulo
    It presents the case of a small business that faces a diverse problem at the internal and external levels, for which the manager requests the opinion of experts. It is provided information about production, finances, market, marketing strategies, distribution and sales; in addition to data related to personnel control and public relations. Among the causes of the company's difficulties seem to be the inadequate sales system, the dependence on a single customer, the poor organization of production and the little automated control system. It offers the student the opportunity to apply tools and techniques of a strategic nature, with an emphasis on planning and controlling, in a small or medium-sized company that lacks coordination and integration within each area and the company as a whole. To facilitate the analysis, a scheme is included for the formulation, identification and definition of a business strategy.