JEFAS (antes Cuadernos de Difusión) Vol. 10 Nº 18-19 (2005)
Permanent URI for this collectionhttps://hdl.handle.net/20.500.12640/4093
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Item Metadata only Responsabilidad social corporativa: qué se hace y qué debe hacerse(Universidad ESAN. ESAN Ediciones, 2005-12-30) Solano, DavidCorporate Social Responsibility has caught the attention of the business community worldwide because consumer and capital markets now champion or punish a company for its relationship with its environment. But this approach is still new and has several defects: it’s reactive, excessively focused on mass media, it’s not specialized, it confuses Public Relations with Social Responsibility, etc. This shows not only little knowledge of the basic concepts but also of the main reason underlying any Social Responsibility process: a sustainable improvement in the relationship with the population as a foundation for sustainable development. In order to achieve this it is necessary to have clear objectives, an clear definition of the target audience, and well designed action plans. Only then will we be able to assess the success or failure of our intervention.Item Metadata only Coppermine: riesgos de la no concentración(Universidad ESAN. ESAN Ediciones, 2005-12-30) Jáuregui, Kety; Centeno, Adolfo; Solano, DavidMajor greenfield mining projects are usually surrounded by conflict between the mining company and neighboring communities caused as much by the operator’s mistakes as by anti-mining coalitions and other organized groups rallied around sustainable development issues. For four years while preparation work was underway the mining company put into practice several strategies aimed at addressing claims, including participatory workshops all the way to hiring anexpatriate professional expert charged with addressing environmental issues. A few months before the beginning of mine operations however tension peaked. A multi-sector technical commission was set up including government, residents and company representatives. The technical committee has already issued its report on the issue, including recommendations to keep a watchful eye on the company’s operations. In view of such developments, Coppermine must reframe its policies and strategies.Item Metadata only Oro de los Andes(Universidad ESAN. ESAN Ediciones, 2005-12-30) Morán, María RosaThis case study poses the problem of a mining company and their activities in the Ancash Department. Despite the vast quantity of natural and cultural resources in the region, the communities are not developed, lacking government services and access routes. In this context,the company decides to enact a program that would increase tourist activity, with the intention of generating more wealth in the region, and as a means to develop competitive advantages and a sustainable source of income and employment for the community.Item Metadata only Una misión educativa(Universidad ESAN. ESAN Ediciones, 2005-12-30) Brown, OfeliaThis case study describes an initiative by a computer engineer to develop an innovative teaching method. The company providing financial support has as their sole motivation the altruistic purpose of improving education in Peru. After enacting the program, the people involved decided to forma non-profit association in order to collect donations and assure the resources that will allow the project’s expansion. The story unfolds in the city of Lima, Peru, in May of 2005.Item Metadata only Integridad: respuesta superadora a los dilemas éticos del hombre de empresa(Universidad ESAN. ESAN Ediciones, 2005-12-30) Paladino, Marcelo; Debeljuh, Patricia; Del Bosco, PaolaThe various scandals that have shaken the corporate world have shown the need to analyze once again the ethic foundations of the corporation. It is not enough to issue a simple negative judgment; we must learn from failure and reflect on its causes. Why didn’t these companies fulfill theirmissions? What happened to their fundamental values? What happened to the personal convictionsof their general managers, with their vision of the future, with their contributions for the country and the community? Experience shows that it is not enough to merely propose worthy goals, guiding values or policies in favor of the environment and the community. It is necessary that all these propositions originate in the personal convictions of each individual, so that each actionwill have a distinctive, personal mark. Integrity must be found in the center of each individual and corporation. This paper presents integrity as a superior concept amongst the values and virtues which are normally mentioned; it implies that management must adopt the enabling attitudes andabilities they need to carry out their work properly.Item Metadata only Integración de la ética en la gestión de las personas y los medios para lograr la sostenibilidad del cambio(Universidad ESAN. ESAN Ediciones, 2005-12-30) Pou Munt, GuillermoEthics is a key concept in management, yet it’s meaning is reduced to signify just good will. Ethics must be an important part of management, as companies should take actions based on objective and conclusive principles. Activities related to ethics should be included in all areas of the company. This is an important omission not only because decisions and actions must be guided by sound and objective principles but also because of the multiple benefits deriving from sustained and consistent work aimed at including ethics as a field of management activities and which therefore deserves management’s time and aimed at including ethics in all areas of people management within organizations. This paper will address elements and criteria on how to include ethics in company management from a general perspective and how this can add social value to communities.Item Metadata only Las empresas ante su desafío histórico: de la acumulación egoísta a la responsabilidad social(Universidad ESAN. ESAN Ediciones, 2005-12-30) Dejo, FedericoWhen the first productive organizations of the pre-industrial era appeared, man noticed that the development of these organizations had a negative impact, especially in terms of labor exploitation. However, man also foresaw the positive impacts: wealth and diversity of goods and products. This led later on, to the discussion of which role the companies must play inthe development of society. Socialist movements and subsequent revolutions tried to eradicate labor exploitation within the corporate world. But socialism’s failure to eliminate social injustice only strengthened the capitalist model. The manner in which most companies perform their activities, based solely on profit, threatens to eradicate not only wage earners, but theplanet it self. As a response to this, the concept of Socially Responsible Companies (SRC),emerging with great strength in the past decade, constitutes a rational and viable alternative in order to achieve a sustainable, desirable and necessary type of development.Item Metadata only Las prácticas de "doble rol" en los gobiernos corporativos de empresas chilenas(Universidad ESAN. ESAN Ediciones, 2005-12-30) De la Vega, OrlandoThis project is an exploratory investigation on the mal practices of corporate government associated with the «double role» that some shareholders assume in a private or public company (totally orpartially state-owned). We will try to discover the various generic forms that these mal practices adopt, as well as explore the positive or negative perceptions that they generate on the Chilean corporate or institutional shareholders. Next, we will examine various alternatives to confrontthem (by reducing their occurrence or eliminating them) in order to improve the practices of corporate government in Chile.Item Metadata only Persona ética y organización: hacia un nuevo paradigma organizacional(Universidad ESAN. ESAN Ediciones, 2005-12-30) Rodríguez, Alfredo; Aguilera, Juan CarlosIn many corporations, the importance of ethics does not go further than just good intentions. Philosopher Josef Pieper warned about this situation when he wrote about prudence, a virtue that is at the basis of outstanding management and thus, also of company ethics and corporate social responsibility, an issue included in the problem as there are many ways to understand its significance. However, before any consideration on the importance of company–social relationships or on the values and moral actions of organizations, we must bear in mind that the type of corporation depends on the type of individual we represent in our minds. Without an anthropological vision it is not possible to ascertain the actions of people in the corporation or their attitudes towards its goals. Our work will try to contribute a proposal in which the corporation is explained and organized from the point of view of the people.Item Metadata only Matemáticas en el Perú: un caso de responsabilidad social(Universidad ESAN. ESAN Ediciones, 2005-12-30) Arias, NormaA renowned corporate group states that there is a very important relationship between the development and the educational level of a people, and so decides to improve the mathematics school program as a way to improve academic performance. It starts by developing school texts with a new methodology and then, sponsored by other companies, it donates them to public educational institutions around the country. Shortly after, the program, Math for Everyone, seeks to increase its coverage and leaps to a virtual format, with an interactive proposal geared towards fun and games in order to catch the child and teenager’s attention.