Corporate social responsibility and stakeholder strategies: an impact in risk management

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2014-02-28

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Techmind Research Society

Abstract

Nowdays, Corporate social responsibility has been studied by several authors, some of them focus in stakeholder theory, which has been proposed by many authors such as Freeman, 1984; Mitchell et al., 1997; Kaptein and Van Tulder, 2003 and Aguinis & Glavas, 2011. These studies have identified some relationships between financial results, management and development of business strategies. One of these strategies identify, is related to how the groups of interest impact in risk management and particularly in reputational risk in the organizations. This paper seeks to identify the theoretical framework related to these two variables (interest groups and reputational risks). Besides, the future study will focus in an emerging market country.

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Keywords

Corporate Social Responsibility, Stakeholders, Responsabilidad Social Corporativa, Stakeholders, Reputational Risk, Riesgo Reputacional

Citation

Lizarzaburu, E. R. (2014). Corporate social responsibility and stakeholder strategies: an impact in risk management. Journal of Research in marketing, 2(1), 98-105. https://doi.org/10.17722/jorm.v2i1.632

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