JEFAS Vol. 20 Nº 39 (2015)
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Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications
(Universidad ESAN. ESAN Ediciones , 2015-12-01 )The transition economies of Eastern Europe present both the opportunities and challenges for companies operating in these markets. On one hand, these countries have a large number of technology savvy young consumers, and ...acceso abierto
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Little value creation, articulation and propagating forces: a hypothesis for the Mexican manufacturing sector
(Universidad ESAN. ESAN Ediciones , 2015-12-01 )This paper evaluates the impact of Mexican trade and productive integration processes during the last 20 years. It finds evidence that growing per capita income in Mexico is directly related to its “trade opening”, but is ...acceso abierto
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Malaysian finance sector weak-form efficiency: Heterogeneity, structural breaks, and cross-sectional dependence
(Universidad ESAN. ESAN Ediciones , 2015-12-01 )This study examines the weak-formefficientmarkethypothesis (EMH)for the Finance Sector inMalaysian Stock Exchange, by exploring and scrutinizing the firm-level efficiency over for the period from 1 st January 1997 to 31st ...acceso abierto
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The integration of stock exchanges: The case of the Latin American Integrated Market (MILA) and its impact on ownership and internationalization status in Colombian brokerage firms
(Universidad ESAN. ESAN Ediciones , 2015-12-01 )This paper describes the changes in ownership and internationalization of the brokerage firms in Colombia as a result of the regional integration process of its stock exchange market through the Latin AmericanIntegrated ...acceso abierto
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The Link Class Project: Collaborative virtual teams between Peru and The Netherlands
(Universidad ESAN. ESAN Ediciones , 2015-12-01 )The Link Class Project presented in this article provides an example of established collaborative group activities to negotiate and build a report together in virtual teams composed of students at Universidad ESAN Lima ...acceso abierto
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Training and development as a tool for improving basic service delivery; the case of a selected municipality
(Universidad ESAN. ESAN Ediciones , 2015-12-01 )Municipal employees have come under fire for poor performance and conduct in their work as some engage in corruption and others are not qualified enough to discharge their duties to the required levels. Employee training ...acceso abierto
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Emerging Markets Integration in Latin America (MILA) stock market indicators: Chile, Colombia, and Perú
(Universidad ESAN. ESAN Ediciones , 2015-12-01 )This study aims to determine the impact of the Latin American Integrated Market (MILA) start-up in the main indicators of the stock markets of the countries that conform it (Chile Colombia and Peru). At the end several ...acceso abierto