Revistas

Permanent URI for this communityhttps://hdl.handle.net/20.500.12640/4079

Browse

Author: search.filters.author.Solano, DavidSubject: search.filters.subject.Social responsibility

Search Results

Now showing 1 - 3 of 3
  • Thumbnail Image
    ItemMetadata only
    Responsabilidad social corporativa: qué se hace y qué debe hacerse
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Solano, David
    Corporate Social Responsibility has caught the attention of the business community worldwide because consumer and capital markets now champion or punish a company for its relationship with its environment. But this approach is still new and has several defects: it’s reactive, excessively focused on mass media, it’s not specialized, it confuses Public Relations with Social Responsibility, etc. This shows not only little knowledge of the basic concepts but also of the main reason underlying any Social Responsibility process: a sustainable improvement in the relationship with the population as a foundation for sustainable development. In order to achieve this it is necessary to have clear objectives, an clear definition of the target audience, and well designed action plans. Only then will we be able to assess the success or failure of our intervention.
  • Thumbnail Image
    ItemMetadata only
    Coppermine: riesgos de la no concentración
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Jáuregui, Kety; Centeno, Adolfo; Solano, David
    Major greenfield mining projects are usually surrounded by conflict between the mining company and neighboring communities caused as much by the operator’s mistakes as by anti-mining coalitions and other organized groups rallied around sustainable development issues. For four years while preparation work was underway the mining company put into practice several strategies aimed at addressing claims, including participatory workshops all the way to hiring anexpatriate professional expert charged with addressing environmental issues. A few months before the beginning of mine operations however tension peaked. A multi-sector technical commission was set up including government, residents and company representatives. The technical committee has already issued its report on the issue, including recommendations to keep a watchful eye on the company’s operations. In view of such developments, Coppermine must reframe its policies and strategies.
  • Thumbnail Image
    ItemMetadata only
    Pulpochoque: un caso de responsabilidad empresarial
    (Universidad ESAN. ESAN Ediciones, 2006-12-30) Solano, David
    As in many other localities within Peru, Pulpochoque received investments that did not generate population development, as said investment were economic-oriented and did not take into account the needs of people. The gap between the interests of both actors (the company vs. the people), deepened by personal feelings, created an attitude of rejection towards Chochomin mining company (Chinese capitals) and its staff. Julio Concha, the company’s new head of community relations, has to face this hard situation and restart activities that were paralyzed by the population. This case is based on real facts and shows that personal attitudes and approach can often be keys to open or chains to close the doors of social consensus activities.