JEFAS (antes Cuadernos de Difusión) Vol. 9 Nº 17 (2004)

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12640/4113

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Subject: search.filters.subject.Análisis del mercado

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    Café de especialidad: alternativa para el sector cafetalero peruano
    (Universidad ESAN. ESAN Ediciones, 2004-12-30) Castro, Pilar; Contreras, Yabed; Laca, Delia; Nakamatsu, Keiko
    Although coffee is in general a commodity, in recent years a profitable market niche has been identified: that of specialty coffee. To access this market, coffee must be of the highest quality, be produced in specific geographical microclimates, have a flavour and be extracted following rigorously established standards. Peru has comparative advantages to obtain specialty coffee because it has one of the best botanical coffee varieties, adequate climatic and geographical conditions and water availability in tropical highlands. However, in order to achieve competitiveness, it is necessary to overcome limitations in terms of resources, technology, organization and management, as well as to formulate long-term strategies in which the interests of the entire productive chain are considered, from farmers to exporters, in a "win-win" relationship based on deep knowledge of the current reality of the sector and the international market.
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    Movida de piso
    (Universidad ESAN. ESAN Ediciones, 2004-12-30) Gastañaduy, Alfonso
    Cometa Ltd., a small company of distribution of products for welding located in Huancayo, manages to position itself advantageously in the market for some years selling mainly to mining centers, while its competitors limited their operations to the city of Huancayo. The best-selling product is the electrode from the Trikón factory, which no other company distributes in the center of the country. The problems begin when the owners of Cometa find out that their main competitor in Huancayo, which years ago had stopped selling Trikon products due to a serious conflict with this manufacturer, will distribute this product again.