JEFAS Vol. 29 Nº 57 (2024)

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12640/4145

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    Exploring the importance of the perceived value of port users: evidence from the public port system in Ecuador
    (Universidad ESAN. ESAN Ediciones, 2024-03-30) Pedraza-Rodríguez, José Antonio; Yadira, Martha; Mora-Márquez, César
    Purpose: This article aims to explore the concept of chain value of the public port system in Ecuador from the perspective of importing/exporting companies, analyzing how perceived value in the use of port services affects customer satisfaction and the intermediate links of the influence of trust and commitment on customer loyalty. Design/methodology/approach: Relying on a survey of 634 Ecuadorian companies with experience in international trade as port users and a theoretical framework well-established in the literature on consumer behavior, the empirical study found evidence of a positive and significant relationship with the knowledge of chain effects. Findings: The findings confirm the chain effect and reveal ways to maintain an ongoing satisfactory, trust and committed relationship with users, thereby ultimately gaining and maintaining their loyalty. The conclusions suggest how this postulate can help to close the gap referred to the effective management of port services, and point out that port managers should be concerned with a continuous in-depth understanding of the perceived value and its chain effects. Originality/value: The authors add evidence of the use of the postulate of the chain of effects on these dimensions, whose applicability is very well established, tested and consensual for the doctrine in industrial marketing. In contrast, it is scarcely present in the port relationship with its users.
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    The impact of relationship marketing practices on companies’ market and financial performance in emerging markets
    (Universidad ESAN. ESAN Ediciones, 2024-03-30) Rebiazina, Vera; Sharko, Elena; Berezka, Svetlana
    Purpose: The paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging markets on their market and financial performance (FP) over a long-term, 13-year perspective. Design/methodology/approach: The research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices (CMP) survey, and objective FP data from official statistical databases for 2008–2020 to verify the impact of RM practices on market and FP in the long term. Findings: The research underlines the significant impact of RM practices. It is important to notice that the effect of product development (PD) on marketing performance is mediated by competitor orientation. PD affects market and FP, whose roles vary with the return on assets (ROA). Research limitations/implications: Research design supplements the subjective survey data with the objective FP data on the ROA to avoid common method bias. Practical implications: Implementation of RM practices by Russian companies can increase their effectiveness of performance in the long term. Originality/value: This research shows the positive impact of RM practices on the FP of Russian firms over the past 13 years.