(Universidad ESAN. ESAN Ediciones, 2002-12-30) Swirski de Souza, Yeda; Bernal Setubal, Jefferson
The purpose of this article is to develop a general analysis of how small businesses establish and conquer their market share in the Brazilian footwear cluster. The selected organizations, each of which gives rise to a case study, deserve special attention since they survive and improve their performance despite the limitations that the stratum of small businesses usually faces.
