Browsing by Subject "Valor percibido"
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Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism
(Universidad ESAN. ESAN Ediciones , 2023-06-30 )Purpose: This study constructs the influence mechanism model of sustainable marketing activities (SMAs), event image, commemorative product perceived value and tourists’ behavioral intentions (TBIs) in the sports tourism ...acceso abierto