Browsing by Subject "Tarnishment"
Now showing items 1-1 of 1
-
Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity
(De Gruyter Open , 2015-03-29 )Trademark dilution is, in a general sense, a reduction in brand equity due to the unauthorized use of the trademark by third parties (junior brands). Although there are two types of dilution, blurring and tarnishment, ...acceso abierto