Browsing by Subject "Rapid COVID-19 tests"

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    • Consumers’ purchase intention of rapid COVID-19 tests 

      Cortez, Klender; Rodríguez-García, Martha del Pilar; Reich, Christian ( Universidad ESAN. ESAN Ediciones, 2023-06-30 )
      Purpose: This research aims to analyse the variables related to the purchase intention of COVID-19 rapid tests in Monterrey, Mexico's metropolitan area. Design/methodology/approach: The chosen method was probit regression. ...
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