Browsing by Subject "Objetivos de compra"
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La influencia de los objetivos de compra en la efectividad de las acciones de trade marketing dentro de los supermercados
(Universidad ICESI , 2018-03-30 )This research study aims to analyze the influence of purchase objectives on the effectiveness of trade-marketing activities implemented in supermarkets. In order to achieve this goal a survey was administered to 800 ...acceso abierto