Browsing by Subject "Male consumers"
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Una aplicación de la teoría del comportamiento planificado al segmento masculino latinoamericano de productos de cuidado personal
(Universidad EAN , 2017 )This research study identifies those factors which influence the consumption of care products in the Latinamerican male segment. That's why, an instrument based on the behavorial theory was applied to 600 men living in two ...acceso abierto