Browsing by Subject "Journalism sector"
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Grupos estratégicos en el sector periodístico: panorama en la ciudad de Lima
(Universidad ESAN. ESAN Ediciones , 1995-06-30 )Describes and interprets the behavior of the national journalistic sector from the strategic groups that compete in this industry. For this, the market was segmented based on two variables: type of reader and the way of ...acceso abierto