Browsing by Author "Zapata Pezúa, Gabriel Arnaldo"
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Modos de distribución de vehículos chinos en los países de la Alianza del Pacífico
Regalado-Pezua, Otto; Montoya Bayardo, Miguel Angel; Zapata Pezúa, Gabriel Arnaldo (Universidad EAFIT , 2021-12-17 )When the Chinese automotive industry decided to expand into the western market, it had to evaluate the best alternative for marketing its brands in the segmented and selected markets, including the countries that form the ...acceso abierto