Browsing by Author "Wakabayashi Muroya, Jose Luis"
Now showing items 1-1 of 1
-
Attributional triadic relationships between end-users, specifiers, and vendors: evidence from building supply retailers
Palomino-Tamayo,Walter; Wakabayashi Muroya, Jose Luis; Bullemore Campbell, Jorge (Fundação Escola de Comércio Álvares Penteado , 2022-10-10 )Purpose: This study proposes to evaluate product attributes in an unusual triad of actors: end-users, vendors, and specifiers. The differences in perceptions of product attributes between these triadic actors can bias ...acceso abierto