Browsing by Author "Wakabayashi, José Luis"

Now showing items 1-6 of 6

    • Capital humano y generación de valor en la empresa 

      Merzthal, Jorge; Wakabayashi, José Luis; Talledo, Hernán ( Universidad Pablo de Olavide, 2017-10-26 )
      It seems undoubted that human capital is currently the key idea of companies. But the evolution of knowledge, technology, training and collaboration between companies constitute a generation of value within the company and ...
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    • Cuidados veterinarios: ¿Atender aves vacunos o mascotas? 

      Wakabayashi, José Luis; Borda, Armando ( Universidad ESAN. ESAN Ediciones, 2006-06-30 )
      Company dedicated to the import and marketing of veterinary products, owes most of its growth to the exclusive representation of the Tasmil brand, a world leader in animal health products. While the products might be geared ...
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    • Directrices para la implementación de un modelo de gestión de la relación con el cliente en el sector industrial: caso DAMERA 

      Wakabayashi, José Luis; Merzthal, Jorge ( Universidad ICESI, 2015-11-15 )
      In this research, the case method is applied to analyze the implementation of a Customer Relations-hip Management model in an industrial company. To this end, the Peppers and Rogers’s proposal wasused and integrated with ...
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    • Fertronic: aprendiendo del pasado ¿éxito del futuro? 

      Wakabayashi, José Luis; Borda, Armando ( Universidad ESAN. ESAN Ediciones, 2004-06-30 )
      This work describes the trajectory of a company in the IT sector, which as small parts and accessories provider becomes one of the 150 largest companies in Peru. While explains the growth strategies applied by this company, ...
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    • La investigación sobre el marketing relacional: un análisis de contenido de la literatura 2007-2008 

      Wakabayashi, José Luis ( Universidad ESAN. ESAN Ediciones, 2010-12-30 )
      The purpose of this article is to perform a literature review on Relational Marketing, to prepare a content analysis of it for classification and to provide to Marketing academics and practitioners with a bibliography by ...
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    • Relational marketing in mass marketing: theory or actual practice? 

      Wakabayashi, José Luis ( Universidade Nove de Julho (UNINOVE), 2012 )
      The relational marketing paradigm, as well as its predecessors, has been rapidly added to marketing management’s lexicon and tool kit. In conjunction with this concept, theoreticians have devised techniques that are essential ...
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