Browsing by Author "Wakabayashi, José"
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La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú
Wakabayashi, José; Oblitas, Haydeé (Universidad del Rosario , 2013-04-30 )Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...acceso abierto