Browsing by Author "Lama, Natali"
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Estrategia de distribución del pisco peruano en el mercado de Estados Unidos: el caso de Texas
Lama, Natali; Martínez, Anahí; Rosado, Richard (Universidad ESAN. ESAN Ediciones , 2007-06-30 )In this piece, the distribution channels for pisco –Peruvian first press grape brandy– in the United States liquor market are evaluated in order to design entry and commercialization strategies for this product, focusing ...acceso abierto